Lectures & Conference Presentations

David with model of his own head lecturing on
neuromarketing at a conference in Porto, Portugal.
Click image for enlarged view

David currently makes keynote presentations on two major topics, both based on the original researches conducted by the team at Mindlab International.

The first is Neuromarketing, its uses, abused, potential and benefits. In this he reviews specific aspects of this large and complex topic tailored to suit the requirements of a particular conference. For example, when presenting to the Astra conference he explained what the Mindlab International’s brain studies and researches into memory had revealed about the ways in which people watch TV and take in commercials. At ESOMAR he presented the background to neuromarketing and discussed how it might change market research techniques in the future. For Promax he described the results of their studies into the effect of trailers on TV and film audiences.

His second area of expertise, again developed from Mindlab Internationals extensive research projects, is in the area of stress management and performance enhancement. In this he provides practical, easy to implement, techniques and procedures for controlling workplace stress and boosting employee productivity and motivation.

Over the years his clients have included: Astra; AT&T; Boehringer-ingelheim, British Airways; British Telecom; BCSC; BNP Paribas; Brother; Bull; Capel-Cure Myers; CB Hillier Parker; CBIS International Sales & Marketing; Chartered Institute of Personnel & Development; Coca-Cola; Coopers & Lybrand Deloitte; Daff; Dutch Food Congress; ESOMAR; European Meat Forum; Federation of Recruitment & Employment Services; Genesys Telecommunications Laboratories; Glaxo Smith Kline; Hassall Homes; Heinemann Library; Hewlett Packard, IBM; Irish Food Board; Kettering Foundation (USA); Lloyds TSB; Lodestone Patient Care; London Deanery; Lucent Technologies; McDonalds; Merck Sharpe & Dohme; Manning Selvage & Lee; Merck; Molnycke; National Learning Center, USA; NexPress GmbH; Novo Nordisk, Prudential; Promax; Redrow; SAP; Toyota.