Dr David Lewis
Dr David Lewis is a cognitive neuropsychologist, best selling author and pioneer of non-medical applications for a procedure known as Quantified Electroencephalography [QEEG] which reveals much about what people are thinking and feeling by analysing electrical activity in their brain. Because the equipment used in QEEG studies is easily portable, it can measure such activity in almost any real life situation, such as: while driving a car, going shopping, watching television, visiting a car showroom, looking at advertising posters, savouring the aroma of coffee or choosing between brands in a supermarket.
Young woman shops with QEEG sensors discreetly concealed beneath her knitted cap.
Woman driver has her brain waves analysed during a study for Bridgestone Tyres.
One of the light, portable, EEGs used in Davids current research. It can record more than 30 hours of data on an internal memory card.
Human Brain seen from above showing the cortex, the region from which EEG signals are taken.
Brain Topograph showing different power output levels for a particular frequency
The techniques which David Lewis has developed during his more than twenty-five years research, provide market researchers with invaluable and otherwise unobtainable, insights into attention, emotional engagement or disengagement, memory and recall.
Today as Director of Research & Development at Neuroco, an international market research organisation (
www.neuroco.com) he works as part of a team assisting multinational companies around the world gain a better understanding of what people buy and why in the ever more competitive consumer driven economy.
This web site describes the background to his research and provides general information on the history, technology and current applications of QEEG.
For further details contact me at
david@drdavidlewis.co.uk or telephone Adrian Lee on [44] (o) 1323 423533