Dr David Lewis Chartered Psychologist is founder and Director of Research at the independent research consultancy Mindlab International, a best selling author, an award winning broadcaster and an international lecturer. Dubbed the ‘father of neuromarketing’ for his pioneering studies of analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions.

He and his team record a wide range of biometrics, including electrical activity in the brain EEG, in order to better understand what people are thinking and feeling while performing everyday activities. Instead of being confined to a clinic or laboratory, those taking part in his studies can work or play, go shopping, drive a car, take part in sports, watch TV, or even go on a date while wearing small and easily portable monitoring equipment.

Based on their research findings he and his team then provide reports for a wide range of commercial organisations and government departments around the world in addition to developing practical programmes designed to enhance human performance, combat stress and improve mental functioning. For full details of this work please go to www.themindlab.org and www.botau.com